Privacy Policy

1. Who we are

VAYRE is a brand operated by Innovara Pty Ltd (ABN 75 697 484 736), based in Australia. We sell premium car fragrances online at vayre.com.au. This Privacy Policy explains how we handle your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Information we collect

We collect personal information only when you provide it to us, including:

• Contact details — your name and email address when you join The VAYRE Circle or contact us directly.
• Purchase information — billing address, shipping address, and order details when you make a purchase through our store.
• Usage data — anonymised analytics about how you interact with our website (pages visited, time on site).

We do not collect sensitive information such as health data, financial credentials, or government identifiers.

3. How we use your information

We use your personal information to:

• Process and fulfil your orders
• Send you marketing communications and early access offers (only with your consent)
• Respond to your enquiries
• Improve our products and website experience

We will not use your information for any purpose you would not reasonably expect.

4. Disclosure to third parties

We share your information only with trusted service providers who help us operate our business, including:

• Shopify — our ecommerce platform for processing orders
• Klaviyo — our email marketing platform, which stores your name and email address and sends you communications you have opted into
• Amazon — a marketplace through which we also sell our products; purchases made via Amazon are subject to Amazon's own privacy policy and handled directly by Amazon
• Logistics and shipping partners — to deliver your order

These providers are required to handle your information in accordance with applicable privacy laws. We do not sell your personal information to third parties.

5. Overseas disclosure

Some of our service providers (including Shopify and Klaviyo, which is based in the United States) store data on servers located outside Australia. Where this occurs, we take reasonable steps to ensure your information receives a standard of protection comparable to Australian privacy law.

6. Cookies and analytics

Our website uses cookies and similar technologies to understand how visitors use our site. This data is anonymised and used only to improve the website experience. You can disable cookies through your browser settings, though some features may not function correctly as a result.

7. Marketing communications

If you join The VAYRE Circle or otherwise opt in to marketing, we may send you emails about new products, offers, and updates. You can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us directly. We will process your request promptly.

8. Access, correction, and deletion

Under the Privacy Act 1988, you have the right to access the personal information we hold about you, request corrections if it is inaccurate, and in certain circumstances request that we delete it. To exercise these rights, contact us at the address below. We will respond within 30 days.

9. Data security

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. All transactions are processed through secure, encrypted channels. We retain your information only for as long as necessary to fulfil the purposes for which it was collected.

10. Changes to this policy

We may update this Privacy Policy from time to time. The date at the top of this page will reflect the most recent revision. Continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Contact us

For any privacy-related enquiries, please contact us at hello@vayre.com.au. Innovara Pty Ltd, Australia.